A milestone worth more than a moment.
The anniversary year needs a system with emotional range: public campaign, gala expression, donor storytelling, social activation, and community participation.
Love Shows Up
A year-long invitation to recognize the people, families, donors, volunteers, partners, staff, and youth who make Encircle’s mission visible.
Only Love
An elevated gala expression that feels warm, generous, and connected to the larger 10-year anniversary story.
Love Shows Up
A public-facing campaign idea that celebrates the people who carry Encircle’s mission forward.
Only Love
An elevated gala expression that feels emotional, generous, and unmistakably connected to the year.
The Next 10 Years
A forward-looking story system that connects legacy, momentum, and long-term support.
Thrive
A warm visual and verbal cue for youth, families, volunteers, donors, and partners.
Turn a decade of impact into a year of connection.
A homegrown Provo story that became a source of belonging.
A decade of showing up for LGBTQ+ youth, families, and community.
A broader anniversary year anchored by the Only Love Gala.
A campaign that invites continued support and participation.
One campaign system, many connected moments.
The anniversary identity should help Encircle collect stories, activate social participation, elevate the gala, support donors, and create tangible campaign artifacts.
Encircle 10-Year Campaign
A flexible creative system that keeps the broader anniversary year, Only Love Gala, donor storytelling, social campaign, sponsor communication, and merchandise direction visually and verbally aligned.
10-Year
Campaign
The work, made transparent.
The proposal remains organized around three focused phases with a clear $6,400 package price per phase.
Strategy & Concepts
Define the story, strategic foundation, and 2–3 distinct creative territories.
- Discovery + research review
- Campaign copywriting platform
- 2–3 creative territories
- Gala + merchandise applications
Identity System
Refine the selected direction into a cohesive, flexible anniversary identity system.
- Final lockup system
- Color, type, icon, and graphic rules
- Social campaign starter toolkit
- Mini anniversary brand guide
Asset Production
Produce the highest-priority campaign, social, sponsor, merch, copy, and gala assets.
- Launch and social graphics
- Gala, sponsor, and donor assets
- Merchandise design production
- Final handoff files
Creative Discovery, Campaign Strategy & Concept Development
Phase 1 establishes the strategic and visual foundation for the 10-year anniversary campaign. This phase focuses on understanding the story, defining the creative direction, exploring visual approaches, and creating initial concepts for the broader anniversary campaign, social activation, and Only Love Gala.
Creative discovery meeting
Strategic campaign brief
2–3 creative direction concepts
Anniversary logo treatment explorations
“Love Shows Up” campaign direction
“Only Love” gala direction
Color and typography direction
Visual/mood direction
Initial social media activation concept
Campaign copywriting platform
Sample campaign and gala applications
Concept presentation deck
This includes reviewing Encircle’s current brand, website, past event materials, shared references, videos, campaign examples, and any existing gala or donor materials. The goal is to understand what already exists, what needs to evolve, and how the 10-year anniversary can feel connected to Encircle while still having its own distinct identity.
This is a short strategic document that defines the direction for the anniversary campaign. It will summarize the campaign goals, audience priorities, emotional tone, key messaging ideas, visual principles, and how the broader year, gala, and social activation should connect.
This develops the core campaign language: message pillars, headline system, social prompts, gala phrasing, donor-facing language, and sample captions so the identity has a clear voice from the start.
This includes gathering and organizing visual inspiration from open/free visual and iconography sources, then translating that into a custom look that balances warmth, celebration, legacy, humanity, and polish.
This includes developing 2–3 distinct creative territories for the anniversary campaign. Each direction will explore a different way the campaign could look, feel, and tell the 10-year story.
This includes exploring how the 10-year anniversary can be represented visually through logo treatments, campaign lockups, gala lockups, and theme-based typography. This may include options for “10 Years,” “Love Shows Up,” “Only Love,” and “10 Years of Connection.”
This includes developing an initial idea for how Encircle can launch the broader anniversary campaign on social media, including a participation prompt, story-sharing concept, hashtag direction, sample post direction, and ways for the community to engage.
This includes showing how the campaign identity could extend into the Only Love Gala and select merchandise, such as save-the-date direction, invitation direction, stage or backdrop concept, sponsor recognition, T-shirt/tote/sticker concepts, or a photo moment.
This includes packaging the strategic thinking and creative concepts into a clear presentation that Encircle can review internally, with rationale, sample applications, and a recommended path forward.
This includes project communication, presentation time, feedback review, and alignment after Encircle reviews the initial concepts.
A flexible system, ready to move.
A premium campaign system should be useful immediately: clear strategy, reusable copy, strong identity, social templates, gala assets, sponsor support, merchandise direction, and a concise brand guide.
Campaign Strategy
Strategic direction, messaging logic, and campaign foundation.
Copy Platform
Headlines, donor language, captions, prompts, and story cues.
Anniversary Identity
A flexible 10-year visual identity with clear usage rules.
Logo Treatments
Love Shows Up, Only Love, and anniversary campaign lockups.
Visual System
Iconography, typography, color, pattern, and image treatment.
Social Toolkit
Starter templates for launch, stories, prompts, and recaps.
Gala & Event Assets
Selected save-the-date, invitation, signage, and gala graphics.
Sponsor Assets
Recognition and fundraising assets for donor and sponsor moments.
Merch Concepts
T-shirt, tote, sticker, button, and donor gift directions.
Mini Brand Guide
A concise guide to keep the campaign cohesive after handoff.
How the system starts showing up.
These application directions demonstrate how the campaign can move across launch, gala, community storytelling, and social participation without feeling fragmented.
Love Shows Up
Campaign launch and community participation system.
Only Love
Gala identity, stage moments, sponsor recognition, and donor language.
Future Commitment Arc
A donor-facing narrative that turns the anniversary into momentum for the decade ahead.
Thrive Together
Social prompts, merch direction, and gratitude touchpoints.
Focused phases. Predictable package.
Approve the full engagement or move forward one phase at a time. Each phase has clear deliverables and priority outputs.
Three focused phases: Strategy & Concepts, Identity System, and Asset Production.
10% discount when paid upfront.
If Encircle chooses to approve and pay the full engagement upfront, the package receives a 10% discount.
Strategic & Creative Excellence
A campaign system with enough clarity to guide every visual and verbal decision.
Deep Community Alignment
A story-led approach that centers the people who show up for Encircle.
Long-Term Asset Library
Reusable identity, copy, social, event, donor, and merchandise assets.
Measurable Impact
Clear campaign tools that help Encircle communicate value and invite participation.
Monthly campaign support
Flexible design support to keep the anniversary year moving after the core phases.
A clear path, with room to respond.
Exact timing will flex around feedback, approvals, and event priorities—without inventing artificial calendar pressure.
Begin with the story.
Phase 1 gives Encircle the strategic and creative clarity to make every next decision stronger.
Clear inputs keep good work moving.
Assumptions
01Encircle will provide existing brand assets, logo files, and prior event or campaign materials.
02Encircle will provide sponsor logos, story content, photography, and internal approvals; Napkin Studios will develop the campaign copywriting system and priority copy blocks included in the package.
03Feedback and refinement will be managed through the agreed phase review process.
04Rush work or expanded deliverables can be estimated separately before work begins.
05Phase 3 asset production will be prioritized around the highest-impact launch, social, gala, donor, sponsor, merchandise, and copy needs.
06Final print production, vendor management, photography, video production, animation, motion graphics, and web development are not included unless scoped separately.
Out of scope
—Full website or landing page design
—Web development
—Photography or video production
—Motion graphics or animation
—Print vendor management
—Full gala production management
—On-site installation management
—Additional asset production beyond the approved priority package
Let’s make the first move simple.
Napkin Studios helps brands turn early ideas into clear, elevated visual systems across identity, digital product, web, campaign, and storytelling touchpoints. For this milestone, the goal is not only to make the anniversary look beautiful, but to give Encircle a flexible creative system that can support the gala, launch the broader year, and help real stories come forward with clarity and care.
The useful questions, answered.
No. The recommended approach treats the gala as one major expression of a broader 10-year anniversary campaign.
Yes. The package now includes a campaign copywriting platform, priority copy blocks, and merchandise design direction/production for selected items.
Yes. Each phase can be approved separately.
Encircle can choose to move into the final identity system, production assets, or ongoing campaign support based on the selected direction and priorities.
Not by default. Design files can be prepared for vendors, but vendor management and print production can be scoped separately if needed.