Encircle 10-Year Anniversary Campaign
A story-driven campaign system for the broader anniversary year, the Only Love Gala, social activation, donor storytelling, and community engagement.
A milestone worth more than a moment.
Encircle’s 10-year anniversary is more than a one-night event. It is a milestone campaign that can launch publicly, build momentum throughout the year, support the Only Love Gala, activate the community on social media, and tell the story of Encircle’s impact over the past decade.
The goal is to create a warm, human, story-driven, and flexible anniversary campaign system rooted in Encircle’s mission, its Provo founding story, and the idea that love shows up through youth, families, donors, volunteers, staff, partners, and community.
Turn a decade of impact into a year of connection.
“Encircle is not the hero of the anniversary story. The people who show up are the heroes.”
One system, built in three focused phases.
Napkin Studios will develop a phased anniversary campaign identity system that begins with discovery and concept development, moves into final identity refinement, then produces prioritized campaign, gala, social, copywriting, and merchandise assets.
Phase 1
Strategy & Concepts
$6,400Phase 2
Identity System
$6,400Phase 3
Asset Production
$6,400Scope
Creative Discovery, Campaign Strategy & Concept Development
Purpose: Phase 1 establishes the strategic and visual foundation for the 10-year anniversary campaign. This phase focuses on understanding the story, defining the creative direction, exploring visual approaches, and creating initial concepts for the broader anniversary campaign, social activation, and Only Love Gala.
Summary: Define the story, strategic foundation, and 2–3 distinct creative territories.
Deliverables
Workstreams
A flexible system, ready to move.
Focused phases. Predictable package.
Optional extension: Monthly campaign support
A clear path, with room to respond.
- Discovery, strategy, and concepts
- Identity refinement and system creation
- Campaign, gala, social, copy, and merch production
- Monthly anniversary campaign support as needed
Clear inputs keep good work moving.
Assumptions
- Encircle will provide existing brand assets, logo files, and prior event or campaign materials.
- Encircle will provide sponsor logos, story content, photography, and internal approvals; Napkin Studios will develop the campaign copywriting system and priority copy blocks included in the package.
- Each phase includes up to 3 revision rounds.
- Additional revision rounds, rush work, or expanded deliverables can be estimated separately before work begins.
- Phase 3 asset production will be prioritized around the highest-impact launch, social, gala, donor, sponsor, merchandise, and copy needs.
- Final print production, vendor management, photography, video production, animation, motion graphics, and web development are not included unless scoped separately.
Out of scope
- Full website or landing page design
- Web development
- Photography or video production
- Motion graphics or animation
- Print vendor management
- Full gala production management
- On-site installation management
- Revision rounds beyond the included maximum of 3
- Additional asset production beyond the approved priority package
Let’s make the first move simple.
- Approve Phase 1
- Schedule creative discovery
- Review concept directions
- Select direction and scope next phase
Napkin Studios helps brands turn early ideas into clear, elevated visual systems across identity, digital product, web, campaign, and storytelling touchpoints. For this milestone, the goal is not only to make the anniversary look beautiful, but to give Encircle a flexible creative system that can support the gala, launch the broader year, and help real stories come forward with clarity and care.