United Airlines Employee Experience
A refined creative proposal for a destination-led, employee-facing uniform showcase and branded experience system.
Built around physical assets, digital extensions, gate moments, onboard storytelling, and a simplified $80/hr pricing structure.
United project
Uniform Showcase
Designed for the journey.Route
SLC
Location-based destination momentsFit
Find Your Fit
A premium employee-facing experience.
Centered on new uniforms, destination pride, and scalable brand storytelling.
01
Gate Assets
Engage employees in the moments that matter.
02
Onboard Experience
Bring the brand to life in the sky.
03
Location-Based Moments
Celebrate destination pride where United lands.
04
Digital Extensions
Extend the story across channels and platforms.
Nordstrom-inspired showcase, elevated hospitality cues.
Premium Retail Feel
Clean, elevated, product-forward presentation.
Destination Storytelling
Route visuals, airport codes, and aspirational imagery.
Modular Signage System
Flexible assets that scale across formats and spaces.
Employee-First Experience
Confident, welcoming visuals that build pride and excitement.
Visual cues
A flexible mix of physical, digital, and strategic support.
Asset category
Physical Assets
Asset category
Digital Assets
Asset category
Strategy + Production
Simple a la carte pricing menu.
No calculator needed. Each line item is priced from the same hourly rate, with a clear estimated range for planning.
Hourly rate
$80
per hourSmall asset
$480–$1,600Core concept
$1,600–$2,880Showroom
$2,400–$4,000Filter deliverables
Discovery & Kickoff
goals, audit, plan
Visual Strategy / Moodboard
moodboard, typography, material cues
Three Route / Destination Concepts
3 creative directions + rationale
RFP Presentation Deck
stakeholder-ready deck design
Gate Asset Design System
signage, wall graphics, counter graphics
Banners + Environmental Graphics
retractables, backdrops, wall graphics
Billboard + Digital Displays
horizontal, vertical, event screens
Social Media Asset Kit
3–5 templates + campaign graphics
Trade Show / Showroom Package
feature wall, entry moment, display concepts
Menu / Onboard Print Piece
concept, front/back layout, exports
Uniform Showcase Support Visuals
employee-facing graphics, fit visuals
Destination / Route Visual Strategy
route system, city imagery, hierarchy
Print-Ready Production Files
PDF, vector, organized source files
Revisions, QA + File Organization
refinements, export QA, final delivery
Core RFP Creative Asset Package
Recommended Fee
$10,800
Supporting Range$9,500–$12,500
A clear path from kickoff to concept delivery.
These dates are hypothetical and intended as a flexible planning framework. The timeline can be adjusted based on Inspired Results’ final scope, stakeholder availability, and United Airlines project needs.
Week 1
Kickoff + discovery + creative alignment
Week 2
Visual strategy + 3 concept directions
Week 3
Asset design + RFP presentation development
Week 4
Revisions + final handoff + production prep
Next Steps
Confirm preferred pricing model
Align on final deliverables
Approve timeline and stakeholders
Begin concept development