Disneyland Shanghai
Led the design of a scalable design system and component library for the Disneyland Shanghai mobile experience, adapting global patterns to meet localized user behaviors, language, and cultural expectations.
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Driven by growth and motion, this project explores the balance between bold visual direction and dynamic user experiences.®
Led the design of a scalable design system and component library for the Disneyland Shanghai mobile app, adapting global patterns to align with localized user behaviors, language, and cultural expectations.
A structured and system-driven approach focused on improving how users access real-time information such as wait times, reservations, and navigation, creating a seamless and efficient in-park experience.
Client
Disney Interactive
Type
Product Design / Mobile App Design / Visual Design
Timeline
2 years
Live Website
Download Mobile Application
Key Challenge
Creating a localized mobile experience that feels intuitive and efficient while supporting complex, real-time park interactions required a strong balance between system structure, usability, and scale.
Visitors rely on the app for critical in-park decisions, from navigating attractions to managing reservations and wait times. Existing global patterns didn’t fully account for local behaviors and expectations, creating friction in how users accessed and understood information during time-sensitive moments.
The challenge was to design a system that could handle high volumes of real-time data while remaining clear and easy to use. This required simplifying complex interactions, improving information hierarchy, and ensuring the experience remains fast, reliable, and consistent across all touchpoints.
Our Solution
The solution was a localized design system that brings structure, consistency, and scalability to the Disneyland Shanghai mobile experience while supporting real-time user needs.
The design focused on building a flexible component library that adapts global product standards to localized behaviors, language, and cultural expectations. Each component was designed to support clarity and speed, ensuring users can quickly access essential features like ride wait times, reservations, and park navigation without friction. By aligning layout, hierarchy, and interaction patterns, the system creates a seamless and intuitive experience across the app.
The solution introduces a structured yet adaptable system where real-time data meets clear and consistent design. By prioritizing usability and scalability, the platform enables faster decision-making and smoother in-park navigation. The result is a cohesive and reliable mobile experience that supports millions of visitors while maintaining performance, clarity, and ease of use across all touchpoints.
