NAPKIN × STUDIOS
Ongoing
SOMA Beverage
A tropical beverage brand built around culture, connection, and moments worth sharing.
Client
SOMA
Discipline
Brand Design, Art Direction, Digital Experience, Campaign Design
Year
Ongoing
Status
Live
The challenge
SOMA needed to bring its vibrant tropical identity into a consistent digital experience while supporting an expanding mix of campaigns, collaborators, events, and partnerships. The challenge was balancing expressive, culturally relevant creative with a recognizable and scalable design language.
SOMA isn't just about what's in the can. It's about the culture, people, and experiences that surround it. The challenge was translating that personality into a visual world that felt vibrant and expressive without losing the sophistication of the brand.
We developed a creative direction that brought SOMA's tropical identity to life through thoughtful typography, rich color, editorial photography, and intentional composition. From digital storytelling and product-focused campaigns to social content, cocktail recipes, and cultural collaborations, every touchpoint needed to feel unmistakably SOMA.
A big part of the work was designing for flexibility. I created a modular visual system with reusable layouts, adaptable color treatments, and editable social templates that could evolve across talent spotlights, events, partnerships, and everyday storytelling without compromising the brand's identity.
The result is a more cohesive, expressive brand experience that feels as natural in a product moment as it does in a cultural one.
Outcome
Established a flexible visual foundation spanning digital storytelling, campaign creative, and reusable social templates. The system gives SOMA a consistent brand presence while making it easier to develop new content, spotlight collaborators, and adapt creative across different experiences.
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